The Elephant Parade is an international organization that raises money to save the Asian elephant, which is threatened with extinction. They do this by organising outdoor exhibitions. Artists and famous residents of the city or region, decorate statues of elephants that are exhibited on the streets.
After the exhibition, the artworks are auctioned. All profits go to the organization and the rescue of elephants.
After the Elephant Parade in Singapore, PSA adopted a ‘herd’ of 7 elephants. They found their home in the PSA offices and terminals in Singapore. The artworks not only warmed up the offices, they where also a lasting reminder of the critical condition of the Asian elephant. After the Elephant Parade visited Hasselt, also PSA Antwerp decided to buy 3 uniquely decorated elephants. These proud artworks were given a place in the PSA headquarters at Willemdok, Antwerp.
Throughout this commitment, our employees also contributed the charity. 18 Teams creatively decorated a small version of the elephant. Each design showed a clear link with PSA and its activities. The winning team was selected by a professional jury and given the opportunity to paint the same design onto a large scale elephant, under expert guidance. This purebred PSA elephant also joined the others in the PSA Antwerp lobby.